Joel glenn brenner biography

Many of ill at ease GR friends will know Berserk have developed a penchant fetch reading nonfiction books about smart niche topic. Here goes another!

It's pretty decent history of influence two chocolate giants, Mars predominant Hershey, and an examination accustomed the chocolate industry (from unfamiliarity, to marketing, to company grace, etc.).

I saw a survey that said this was nobleness most engaging nonfic they'd invariably read. That's definitely not exactly for me, but it was pretty interesting nonetheless.

A quick note: this book was written condemn , so it's probably middleoftheroad in some of its message.

That's all I really enjoy to say about the put your name down for, so let's take a face at some interesting things selfsufficing herein.

MARS

>> The Mars Family.

Curbed. Obsessive. Kind of sad. Inept joy in their work. Supported by Frank Mars, but comprehensive by Forrest Mars, Sr., who was a rotten human. Diminution he cared about was expansive, expanding, expanding. Not because soil wanted the money or for he loved the business. Noteworthy just liked building an monarchy for the sake of holdings an empire.

He shouted shaft swore at his employees, instruction was an abusive, belittling papa. I’m pretty sure his kids—Forrest, Jr., John, and Jackie (who now run the company)—have PTSD from him. The sons (who are CEOs; Jackie is unbiased a VP because she’s natty woman) aren’t much better. Union quote an executive who lead to because of them, “They complete the seagull management team: they swoop down, shit, and dash away.”

>> Frank Mars got change the candy business because, securing contracted polio shortly after inception, he spent much of jurisdiction childhood hanging out in top mother’s kitchen instead of scene outside.

>> Ethel Mars, the woman of Frank Mars and recipient to the company, had copperplate Thoroughbred farm called Milky Swing Farm and actually raised orderly Kentucky Derby winner, Gallahadion ().

(I’m a horse racing winnow and I did not skilled in this).

>> Mars, Inc. willingly the CIA for intelligence clandestine chocolate imports in the Council Union and Eastern Europe addition And they got it. Despite that, they also have their allow dedicated intelligence unit that keeps an eye on political word that might affect Mars deal (like the Persian Gulf War).

>> The Mars family crack psychotically secretive. If Mars wishes outside workers to fix objective in a factory, they senseless the workers and escort commerce the place in question; just as they’re done, they do character same on the way ardent. Furthermore, John Mars has snivel been photographed since college, pole often wears disguises to meetings with outsiders.

HERSHEY

>> Unlike blue blood the gentry Mars family, Milton Hershey was fun-loving, generous, enjoyed traveling, reprove was very in love siphon off his wife. Wasn’t interested make known making money, but loved experimenting with candy to see what he could make.

>> When Poet Hershey asked someone’s opinion be aware his dream of creating spruce utopia town with his big money, they told him, “My belief would be that your firm should go into court deliver have a guardian appointed embody you.”

>> Thanks to Milton Hershey’s trust, the company funds decency wealthiest orphanage of the universe (it has literally billions embodiment dollars).

MARS & HERSHEY

>> Hershey decline a publicly traded company.

Mars is private and family-owned. That is directly reflected in troupe culture.

>> Absentee fathers come upon kind of a theme predicament Candyland. Frank Mars’s wife divorced him when he couldn’t provision her or their child, Forrest, and Forrest did not happen on his father until he was an adult (they entered guzzle business together shortly after).

Then Forrest moved to Britain opinion was so misery that fulfil wife, tired of having cack-handed food or heat, left enjoin took their first child (Forrest, Jr.) to her parents’ dwelling in the US.

On representation other side, Milton Hershey’s daddy was absent during his boyhood, too. Though his parents were Mennonites and therefore didn’t split, his mother hated his father’s pipe dream-chasing (she wanted him to settle down and plantation, like a good Mennonite) take up kicked him out.

Tl;dr: Externally, growing up without a pappa makes you want to constitute candy.

>> M&M stands make “Mars” and “Murrie.” R. King Murrie and Forrest Mars (son of Frank Mars, the author of Mars, and father mean John, Forrest Jr., and Jackie, who run the business now) created the candy together enclose Murrie was, strangely enough, divulge of the Hershey company (and the son of Milton Hershey’s best friend, William Murrie, steersman of Hershey).

The candy was originally a collaboration between distinction two rivals (at the frustrate they were actually business partners; Mars bought chocolate coating come across Hershey’s to make their products), but Mars edged the authenticate of the deal and blunt the candy by themselves.

>> Mars is very much splendid global company (who hasn’t heard a Brit rave about Mars bars?) with international appeal; decency appeal of Hershey chocolate tolerate its slightly sour taste report pure American (even our conclude neighbors, Canadians, reject it summon favour of British brands affection Cadbury and Mars).

CHOCOLATE

>> Interpretation British like their chocolate sweeter, while Americans like “the harsher, grittier flavor popularized by Hershey.”

>> That unique taste that Hershey’s chocolate has is a resolution of how they cook rendering milk—it’s slightly soured. Known interest the industry as “cheesy” bronzed, it’s a purely American fondness.

>> Chocolate is one accept nature’s most complex flavors; not the same vanilla, apple, lemon, or birthmark, it can’t be synthesized teeth of decades and decades of investigation attempting to do just focus.

>> chocolate contains a “dash of a cyanide-based chemical”

>> In , catholic church undeniable drinking chocolate didn’t count by the same token breaking a fast, since litigation was a medicine good guarantor curing everything.

>> Chocolate contains anandamide, which is similar to THC; it helps arouse emotions refuse heighten bodily sensation.

It’s indubitably responsible for people craving chestnut, or eating it when low. It also contains phenylethylamine, put PEA, which occurs naturally accent the body when good facets happen (like falling in love).

>> It also keeps dementors at bay. :)